World’s Best News is an awareness campaign that provides positive news about international development. This campaign has the scope of communicating unusual stories from developing countries that don’t make it to the headlines, or which don’t receive much coverage. The initiative first started in Denmark in response of polls that indicated that people do not believe that eradicating poverty might be possible. The aim of the news service is to change the perception of developing countries by highlighting some positive stories that are currently taking places in these countries and show the progress that is being made towards the eradication of poverty and hunger throughout the world.
The main theme of year 2016 “World’s Best News” paper is the 2030 Agenda for Sustainable Development, adopted by all the world’s countries a year ago at the UN General Assembly. This is a global commitment to achieve 17 Sustainable Development Goals by 2030, including eradication of poverty, the fight against inequality and injustice, and addressing environmental and climate issues.
In Latvia, the awareness raising campaign was run for the second year in a row by the Latvian Platform for Development Cooperation (LAPAS). LAPAS activists and volunteers team first introduced the newspaper during the early morning discussion with Zanda Kalnina – Lukasevica, Parliamentary Secretary of Ministry of Foreign Affairs of Latvia, where they discussed about the recent accomplishments in the field of development cooperation, the importance of raising awareness of the United Nations’ 2030 Agenda for Sustainable Development and the relevant contribution made by the local organizations. The newspaper were introduced to European Affairs Committee of Saeima as well/ Later, LAPAS volunteers headed to the city center where they shared the good news with Riga’s inhabitants, by handing out free copies of the newspapers and, finally, the newspaper was also transferred to the Latvian National Library’s authorities, from where it would be distributed to all 900 libraries of the country.
Besides event in Riga, the campaign took place in 15 regional cities and municipalities in Latvia – Aizpute, Balvi, Cēsis, Liepāja, Gulbene, Ventspils, Kuldīga, Daugavpils, Jēkabpils, Jūrmala, Brocēni, Rēzekne District, Rugāji District, Iecava, and Mežvidi District. During the campaign, 5000 copies of the paper were handed out. The initiative engaged the support of 140 volunteers from LAPAS member organisations.
The purpose of the local initiative focused on informing local people about the achievements made by that Latvian civil society and their important contribution to poverty and hunger eradication. It also informed about the significant progress made in many fields of international development that help our world become a better place to live.